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Marketing Plan

Marketing Plan

You are to write a marketing plan.  The plan can be a new product for a new company (hypothetical).

The paper should be about 15-20 pages with at least 10 supporting references.  Format in the APA style and be mindful of citations and references.

 Key Components of a Marketing Plan  

Executive Summary 

Introduction of Product/Service

Missions and Goals 

Environmental Analysis & SWOT

Target Market

Positioning Statement and Branding Strategy

Pricing Strategy

Distribution Strategy

Promotional Strategy

Conclusions

References