- Complete the Marketing Vehicles Table, see attached. Identifying the marketing vehicles you will use to reach your customers.
- Be sure to include the cost of each marketing vehicle.
- Add any additional notes under the table.
- Delete the italicized examples.
- Copy and paste the Marketing Vehicles Table into the discussion area.
- Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines.
- Snack Food Company Guidelines [DOCX]. See attached
- Input the marketing vehicles’ costs into the appropriate areas of the Marketing Budget worksheet in the Business Plan Financials Excel Template.
- Textbook Chapter 10, “Marketing Plan & Sales Strategy,” pages 163–194, provides additional detail about this topic.