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Tesla, Inc. – Case Study 15

Tesla, Inc. – Case Study 15


In this assignment, you need to review the Tesla, Inc. case study. The case study

describes the rise of Tesla Motors, an electric vehicle company founded in 2004 by

electric inventor Martin Eberhard and South African innovator, Elon Musk. The case

details the motivation of the two men, their personalities, and the conflicts they went

through to develop the company. It also provides an overview of the challenges and

opportunities of competing in the electric vehicle space; discusses Tesla’s strategies for

manufacturing, marketing, and distributing the cars; and points to key questions about

Tesla’s future.


Review the Tesla Case Study. Also, feel free to utilize information from the Tesla videos

found in Reading and Resources in this unit.

Using Porter’s Five Forces model:

• Describe in detail the challenges and opportunities of competing in the electric

vehicle industry.

o You will need to create a section for each of the five forces when

answering the question in detail.

• Finally, describe Tesla’s strengths and weaknesses.


• Submit a two-three page Word document covering the elements of the


• Develop a clear introduction, body, and conclusion. Use paragraph format and


• Focus on the quality of writing and content.

• Use APA format with a title page, in-text citations, and references. Abstract not

required. The title page, reference page, and appendices are excluded in page

length requirement.

BUS411 – Business Policy


Tesla, Inc. – Case Study 15

• Research and cite at least two credible sources in APA format