As part of the Allied Sanitation Company (ASC) executive team, which is considering marketing their new, innovative sanitation product outside of the United States, they are considering staying in the US and exporting their product internationally. Explain the benefits to companies begin by exporting their products. What steps should this executive team take to determine whether exporting this product is a wise business decision?
This summary should be a minimum of 500 words. Follow APA guidelines, provide a cover page, table of contents, and a reference page. One source you must cite for this assignment is your textbook (Wild, J. J., & K.L. Wild (2015). International Business: The Challenges of Globalization. (8th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 978-0-13-386793-0). Cite any other sources you are using.