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Customer Knowledge and the Internet DP

Customer Knowledge and the Internet DP

Select a company and analyze how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.

Complete the following:

  • Select a firm that uses the Internet to offer consumers detailed and helpful information on its products.
  • Describe the selected firm and its business.
  • Locate the firm’s Web site. Analyze the Web site and how the firm uses it for brand recognition.
  • Explain how the Web site is used to educate customers about the firm’s products. Provide examples.
  • Describe how the Web site is used to create a lasting, favorable impression of the firm with customers. For example, consider how the firm may use its Web site to increase top-of-mind awareness of its products.
  • Describe how the strategies used may affect customer behavior toward the firm’s products.