Topic: Avoiding the Trademark Graveyard
For this week’s discussion, please respond to the following prompts. Feel free to submit your response in writing (“tell”) or with a video (“show”).
1. Name 2 products or services you use regularly and describe how you refer to them – is it by the brand name (i.e., trademark) or by its description? For example, if you need a quick answer, do you “Google it”, or do you “use the Google search engine to obtain information”?
2. Did the video from Velcro’s lawyers make you rethink how you might refer to certain products in the future?