Please answer each question separately. Each question must be 250-300 words each. Please be plagiarism free and also, make sure sources are cited APA.
1. Customers are the foundation of successful business-level strategy. Discuss a firm’s three customer considerations—who, what, and how. These issues refer to the customer groups to be served.
2. Corporate-level strategy is used by firms to become more diversified and create additional value. Discuss the use of single and dominant corporate-level strategies. When are single or dominant strategies preferred over diversified strategies?