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ADVANCED MARKETING

ADVANCED MARKETING

  1. Using segmentation strategies, what are the target market(s) for Caterpillar? How does this relate to their brand management strategies?
  2. Who are the top three competitors of Caterpillar, and what are their advantages/disadvantages with respect to their competitive product/service strategies?
  3. What were some of the key steps that made Caterpillar the industry leader in earth-moving machinery? Explain how Caterpillar’s products differ from competitors.
  4. Discuss Caterpillar’s future. What should it do next with its product line? Where is the future growth for this company?