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PPT For The Presentation

PPT For The Presentation

1. What opportunities in the marketing environment did Gannett seize in launching

USA Today? How did the company learn about and respond to these opportunities?

Answer these same questions for USAToday.com.

2. How has a continuous strategy of marketing innovation proved successful for

USA Today and USAToday.com? Do you believe that USA Today is well positioned

for the future? Explain.

3. What are the SWOT implications for USA Today as it looks toward its future?

What strengths and opportunities can USA Today leverage as it looks for a competitive

advantage in the distribution of news and information?

4. Based on USA Today’s experiences with print and online news, evaluate the longterm

potential of printed news and the newspaper publishing industry. Do you

believe printed newspapers will continue to survive despite digital competition?