1. What opportunities in the marketing environment did Gannett seize in launching
USA Today? How did the company learn about and respond to these opportunities?
Answer these same questions for USAToday.com.
2. How has a continuous strategy of marketing innovation proved successful for
USA Today and USAToday.com? Do you believe that USA Today is well positioned
for the future? Explain.
3. What are the SWOT implications for USA Today as it looks toward its future?
What strengths and opportunities can USA Today leverage as it looks for a competitive
advantage in the distribution of news and information?
4. Based on USA Today’s experiences with print and online news, evaluate the longterm
potential of printed news and the newspaper publishing industry. Do you
believe printed newspapers will continue to survive despite digital competition?