As Chapter 7 suggests marketers use their company’s website for a variety of communications tasks.
Research the websites of 2 of the most successful hotel companies-
www.hilton.com and www.starwood.com
Write a minimum 2 page paper after looking at and researching the sites as a marketer and as a customer. Which one in your view does better marketing its products and why, and also which one attracts you more as a customer (look at their offers, loyalty programs etc..).
Use APA 7 Format and list your references.