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Service Marketing

Service Marketing

As Chapter 7 suggests marketers use their company’s website for a variety of communications tasks.

Research the websites of 2 of the most successful hotel companies-

www.hilton.com and www.starwood.com

Write a minimum 2 page paper after looking at and researching the sites as a marketer and as a customer. Which one in your view does better marketing its products and why, and also which one attracts you more as a customer (look at their offers, loyalty programs etc..).

Use APA 7 Format and list your references.