This week we will explore the Warby Parkerbrand of eyeglasses. In an industry dominated by a few very large firms that control the price of eyewear, Warby Parker brings in the competition with a business model that you may find intriguing in its simplicity and heartwarming in its generosity. Go through the links below and discuss your take on the story, especially focusing on their pricing, their (predominantly) e-commerce supply strategy as well as their social mediapresence and altruism. How does this company separate itself from the new entrants who try to copy their methods and services?
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