You work for “SnuffIt!,” a nonprofit organization that sponsors youth anti-tobacco projects in emerging economies. The organization has made an impact on cigarette smoking among 15-18 year olds in three countries but is constantly scrambling for funding and may have to shut down. At the last moment, a funder has appeared that would enable the organization to survive for five more years. The catch is that the would-be savior is a manufacturer of e-cigarettes, which it would like to promote to young people as a safe alternative to tobacco. The board is meeting later this week to decide whether or not to accept the proposal.
Your supervisor, Allen Aire, has asked you to analyze the situation, assess the facts and provide him with a recommendation either in writing or in form of a pitch — he likes slides but reads memos, too. A helpful intern has begun compiling a set of resources on the topic; you are free to consult other sources in addition or as an alternative.