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Module 4

Module 4

Module 4 – Case

PRINCIPLES OF STRATEGY

Assignment Overview

For this module, you will draw on the background readings to prepare a strategic analysis of the U.S. cable service provider industry using Porter’s 5 forces model. Examples of competitors are Charter Communications, Comcast Corporation, and Verizon Communications, etc.

Choose one company and recommend a strategic direction for the company over the next five years (half to one full page). Your analysis and recommendation should consist of a 3- to 4-page paper (not counting the title page and references). You may attach charts or tables you consider important as appendices to your paper. (Like the cover and reference pages, appendices do not count in the final number of pages submitted in the assignment.)

To do this analysis, rely on the industry analysis discussion and samples presented in your background readings, including:

Kunc, M. (2019). Chapter 4 – Industry Dynamics. In Strategic Analytics: Integrating Management Science to Strategy. New York, NY: John Wiley & Sons. Available from Skillsoft database in the Trident Online Library.

For a useful industry analysis of the cable service providers to help you organize your thinking, use the IBISworld data base available through the Trident Online Library where there is an industry report.

McGinley, D. (2018). Cable providers in the US. IBIS World Industry Report 51711a. IBISWorld. Available in IBIS World database in the Trident Online Library.

Case Assignment

 

Submit the worksheet as an appendix to your 4-5 page paper (not counting title page and references) analyzing the U.S. wireless telecommunication provider industry.

Keys to the Assignment:

1. Thoroughly review the materials on Industry Analysis and Porter’s Five Forces Model in the background reading.

2. Conduct additional research on the U.S. cable provider industry by using IBISWorld from the Trident Online Library. IBISWorld is accessible through the Trident Online Library Access search section of the TLC portal page. Under the Library Access search box, click on Additional Library Sources. IBISWorld is the fourth entry in the databases list. For navigation help, click  IBISWorld Navigation Tips .

3. Use at least 3 library resources in your research. At least two of these resources must be high-quality references from peer-reviewed academic journals. These are found in the Trident Online Library.

4. Explain your analysis using terminology and concepts introduced in this module. (All terminology should have a definition from a peer-reviewed academic journal reference.)

5. Cite all sources and provide a reference list using APA format.

6. Proofread and edit the paper. The goal is zero errors.

7. Submit your paper to TLC by the due date for this module.

For instruction on writing papers, citing sources, proper referencing, and so forth, use Trident University’s  Student Guide to Writing a High-Quality Academic Paper.

 

Module 4 – SLP

PRINCIPLES OF STRATEGY

For this module’s SLP assignment, you will prepare a PowerPoint presentation that presents a strategic analysis based on the resource-based view of the firm. Be sure to review the background material, especially the material on the resource-based view, before beginning the assignment.

Resources image on the beach Assignment

Consider the company where you currently work or a past employer or a prospective employer for whom you would like to work. If you choose a prospective employer, you will have to identify the company by name and do outside research to prepare your paper. Address the following questions:

1. What are two resources, capabilities and/or core competencies that are unique to your company (identify and describe them) that you believe are a source of competitive advantage?

2. Are these resources heterogeneous and immobile in keeping with the resource-based view theory of the firm? (See Assensoh-Kodua, 2019.)

3. How can these resources be the source of competitive advantage for your selected company?

Your presentation should be at least six slides long (not counting title and reference pages) using at least two references from the background material and outside references as needed. Your presentation must include a voice over recording or speaker notes at the bottom of each slide in the notes section. (Recall that your slides should contain 5 words and a picture on each slide. All the other words you want to put on the slides go on the notes pages.)

Keys to the Assignment

· Your presentation should be professionally prepared, as if you were making a presentation to your boss.

· PowerPoint presentations must include voice-overs or speaker notes.

· Explain your analysis using terminology and concepts introduced in this module.

· Include a title page and reference sheet with your assignment submission.

· Cite all sources and provide a reference list using APA format.

· Presentations should be edited and error-free.

· Submit your assignment to TLC by the due date for this module.

· For instruction on writing papers, citing sources, proper referencing, and so forth, use Trident University’s  Student Guide to Writing a High-Quality Academic Paper.

 

 

Module 4

Videos

Academi lib. (2015, August 2). The Resource-Based View (RBV) of the Firm [Video file]. Retrieved from  https://www.youtube.com/watch?v=E-7wB1kild4 .

Alanis Business Academy. (2013, March 7). How the Boston Consulting Group (BCG) Growth-Share Matrix works [Video file]. Retrieved from  https://www.youtube.com/watch?v=lc36fK38pLA .

Aleem, Q. (2016, March 22). Porter’s 5 Forces Model in just 2 minutes [Video file]. Retrieved from  https://www.youtube.com/watch?v=ZWQMwnCFIj0 .

Kryscynski, D. (2015, January 5). What is strategy? [Video file]. Retrieved from  https://www.youtube.com/watch?v=TD7WSLeQtVw. .

MindToolsVideos. (2017, March 6). Porter’s Generic Value Chain Model [Video file]. Retrieved from  https://www.youtube.com/watch?v=aeshYi6lj2Y .

Edspira. (2013, July 15). Porter’s generic strategies [Video file]. Retrieved from  https://www.youtube.com/watch?v=9wXVnBrpZ-U .

Harvard Business Review. (2008, June 30). The five competitive forces that shape strategy [Video file]. Retrieved from  https://www.youtube.com/watch?v=mYF2_FBCvXw .

Required Reading

Assensoh-Kodua, A. (2019). The resource-based view: A tool of key competency for competitive advantage. Problems and Perspectives in Management, 17(3), 143-152. doi:10.21511/ppm.17(3). Available in the Trident Online Library.

Campbell, A., Whitehead, J., Alexander, M., & Goold, M. (2014). Chapter 2: Some history: From Boston box to three logics that drive corporate action. In Strategy for the corporate level: Where to invest, what to cut back and how to grow organisations with multiple divisions (2nd ed.), pp. 31-73. New York, NY: John Wiley & Sons. Available in the Trident Online Library.

Hummel. (2018, April 13). Danish sportwear major Hummel International forays into India. Asian News International. Available in the Trident Online Library.

Kenton, W. (2019). Backward Integration. Investopedia. Retrieved from  http://www.investopedia.com/terms/b/backwardintegration.asp

Kunc, M. (2019). Chapter 4: Industry dynamics. In Strategic analytics: Integrating management science to strategy. New York, NY: John Wiley & Sons. Available from Skillsoft Books in the Trident Online Library.

Li, W., & Chen, J. (2017, March 2). Backward integration strategy in a retailer Stackelberg supply chain. Omega, 75, 118-130. doi.org/10.1016/j.omega.2017.03.002. Available in the Trident Online Library.

Manktelow, J., & Carlton, A. (2015). Porter’s five forces: Assessing the balance of power in a business situation. Retrieved from  https://goenglishlive.com/index.php/case10/case10-2 .

McGinley, D. (2018). Cable providers in the US. IBIS World Industry Report 51711a. IBISWorld. Available in IBIS World database in the Trident Online Library.

Woodruff, J. (2018). Four generic strategies that strategic business units use. Chron. Retrieved from  https://smallbusiness.chron.com/four-generic-strategies-strategic-business-units-use-496.html

Optional Reading

Charan, R. (2014). It’s time to split HR. Harvard Business Review. Retrieved from  https://hbr.org/2014/07/its-time-to-split-hr

Lawler, E., III. (2012). Corporate strategy: How HR can become a player. Forbes. Retrieved from  http://www.forbes.com/sites/edwardlawler/2012/08/15/corporate-strategy-how-hr-can-become-a-player/