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Marketing Case Research

Marketing Case Research

Cases:

 

Cases must be 4 pages in length excluding the title page.

Format for Case Writing:

Instructions ***READ INSTRUCTIONS AND FORMAT CAREFULLY. ALL CASES MUST BE PRESENTED IN THIS FORMAT***

 

All cases must be in twelve-point type, with 3 cm margins on all sides, double-spaced and NO LONGER than the designated number of pages specified in the course outline excepting the title page. Cases that are “too long” will be docked by 50% of the case’s worth. For example, Case #1 will be marked out of 50% if it’s too long. However, two or three pages would not do justice to a case study of this nature.

 

1. Situation Analysis

· Bold Heading

· Two or three paragraphs describing the circumstances and background of the case.

 

2. SWOT Analysis

· Bold heading

· Use 2 columns to list SWOT elements

 

Strengths (Bold this subheading) Weaknesses (Bold this subheading)
· Single space

· Point form (at least 2 points)

· Describe the INTERNAL STRENGTHS

· Single space

· Point form (at least 2 points)

· the INTERNAL WEAKNESSES

Opportunities (Bold this subheading) Threats (Bold this subheading)
· Single space

· Point form (at least 2 points)

· Describe the EXTERNAL OPPORTUNITIES

· Single space

· Point form (at least 2 points)

· Describe the EXTERNAL THREATS

 

 

3. Problem Statement

· Bold heading

· Two or three paragraphs on the problem and/or the situation the organization is facing

 

4. Alternatives

· Bold heading

· Summarize the alternatives in one or two sentences

· List three or four alternatives

· List more than one “pro” and “con: associated with each alternative

· Use point form in a vertical format (two columns) for the pros and cons under each alternative as follows:

 

Alternative #1: (State the alternative in bold). Describe the bold statement in 1 -2 sentences (not bold).

Pros: – bold this subheading Cons: – bold this subheading

– List pros in VERTICAL point form – List pros in VERTICAL point form

– Single space – Single space

 

Recommendation:

· Bold heading

· State the ONE alternative you are recommending in paragraph form.

· Avoid “I” statements when writing the case. Use the third person singular form.

· In two or three paragraphs defend why you chose this alternative and how it will assist the company

1. Clearly outline specific steps of implementation

2. Explain how all cons will be overcome for the alternative you chose

 

Additional Notes:

· Ensure that there is a cover sheet containing the case name, course name, number and section, your name, the professor’s name and the date

· Number the pages

· Conduct a spellcheck

· Spell the professor’s name correctly

· Follow the guidelines set out in the course outline with regards to proper case writing. USE HEADINGS!!!