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Business Management

Business Management



The purpose of this week’s brainstorming discussions is to address the type of information PPO needs to gather in coming up with creative alternatives to use in the MDQ decision making model. Useful information involves researching anything that the manager needs to know that might influence the decision making process. This includes experience from past or future situations as well as factual information. Even though the manager has no control over future events, information needs to be gathered to anticipate outcomes, consequences or actions when acting on PPO’s alternatives.


In Building the Decision, the manager will create FOUR viable alternatives. The case study mentions several obvious alternatives, such as:

  • Obtaining a bank loan
  • Applying for another government loan
  • Educating the public
  • Setting up an Orangutan Sanctuary
  • Harvesting deforested land

However, NONE of these alternatives are strong enough on their own. The manager must look for ways to combine them with other possibilities to make stronger alternatives. One of the things the manager needs to consider is how to raise money. The expectation is to create alternatives that are creative, demonstrate critical thinking, use additional research, and meet as many of the objectives as possible.

1. By WEDNESDAY, complete the following:

  • All conclusions, justifications, reasoning, and explanations must be supported with course material in the form of APA in-text citations (page/paragraph numbers required) and a reference list.
  • Discuss in one paragraph the type of information the manager needs to gather for PPO.  Discuss the biases and traps that should be avoided.
  • Create FOUR possible alternatives for PPO. Discuss each of these alternatives in separate paragraphs by explaining the alternative in detail, pointing out the biases, and potential consequences.  Additional research will be required to support their viability.

2. THROUGHOUT the week, complete the following:

  • Look at your classmates’ posts. Evaluate whether or not the four proposed alternatives are strong enough to meet the objectives.  Your responses should provide constructive feedback based on the course material and the model process.

3. FINAL POST: complete the following:

  • Attach your final post in the classroom by Sunday 11:59 PM ET
  • The final post must reflect the brainstorming activities and should be different than the Wednesday initial post.
  • The final post must include a variety of sources from the class material as well as the use of scenario or case study facts where appropriate.


This week you will be gathering information about your objectives, evaluating the information, and then creating several plans of action(or alternatives) that meet as many of the objectives as possible. This is the process and the discussion needs to flow around the process NOT solving a problem. While your options will seek to meet the objectives and in that way seem to accomplish a solution for PPO’s concerns, the alternatives are not solutions. If creatively formed they may seek to accomplish all the objectives and more. For instance, if an objective is to have PPO more environmental friendly think of all the ways they can accomplish this objective. The research and information you gather should have multiple ideas and many can be put together to make an alternative that fits that objective. However, the object of the alternative is to meet all the objectives or as many as possible, or as many as constraints like budgets or resources will allow. Choices may even be accomplished by using stakeholders and outsiders to the decision to create or be included in the action of the choices created. (E.g. what about partnering with the customer to get certified). Next week we will evaluate the choice in terms of how well they meet the objectives and which objectives are more important to the decision makers than others. We are NOT doing that this week. This week we gather information, interpret it and put it together like a puzzle to form choices that meet the objectives.