1. Identify and discuss the 8 major modes of communication that are part of the marketing communications mix.
2. Identify and discuss the 6 elements of the hierarchy of effects model.
3. Identify and discuss 4 possible communication objectives.
4 Identify and discuss the 4 advertising objectives.
5 Discuss television ads as it relates to developing the advertising campaign.
6 Discuss media selection, reach, frequency, and impact.
7 Based on the article in the Journal of Marketing,
discuss data access vulnerability: the ethical and legal issues associated with the firm having access to the customer’s personal data.
What do you see as the ethical dilemma? As a consultant to executives, what recommendations would you make regarding data privacy?