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What issues may arise when small luxury [fashion] brands try to expand globally and how can the risk of failure be mitigated during the execution of their global plan?

What issues may arise when small luxury [fashion] brands try to expand globally and how can the risk of failure be mitigated during the execution of their global plan?

What issues may arise when small luxury [fashion] brands try to expand globally and how can the risk of failure be mitigated during the execution of their global plan?